Brand Architecture Design

Businesses often begin with one parent brand and then develop a family of companies, or sub-brands, which inevitably creates a challenge to choose the best name, logo and website design that will clearly communicate their unique organizational structures.

A uniform system is necessary to help people distinguish between your brands and various products and service offerings, and to help them make informed decisions.

Right from the drawing board, an architect analyzes all aspects of a design against project objectives and benchmarks, including the viewpoints of customers and other stakeholders.

Using the same perspective, we create a vision for your brand architecture that will define and order the relationship of your sub-brands. This strategy helps prepare for growth, innovation and changes in your marketplace and with your business.

As both a strategic and creative resource, Lacewing Communications will develop a plan for your ideal brand portfolio, from names to brand identities, and from print and packaging to website design, and more.