Reputation by Good Name

Great names can stand the test of time through unforeseen changes and growth of your business. Developing a suggestive and non-descriptive name is a clever way to show distinction.

By this standard, you are suggesting a quality of your products and services in an imaginative way.

Thoughtful Innovation

Lacewing Communications was named for its unique reference to a butterfly as illustrated in our brand identity. Thoughtful innovation was key to this unique and captivating name for our company. Our inspiration was a remarkable species of Malaysian butterfly; the lacewing.

Echoes of nature are produced with color choices and our hand-drawn butterfly symbol, which denoted new beginnings for our clients and us. Our name and logo design embodies a communal theme for helping people to change and evolve their businesses, reinforcing our brand promise.

Other Naming Methods

Another method for naming is to select a random or common name that may not describe anything about your products or services.

The names Apple and Amazon have no relation or implication to what either company sells. With this tactic, they have strategically positioned themselves for expansion into various markets, and have notably become very successful.

When deciding on a common name, like Marketing Pros or Real Estate Buys, you run the risk of failing to be memorable because your business name lacks brand strength in your marketplace, and well, may be just plain boring to some.

Many companies have crossed the line of obscure and tried to be entertaining with naming their businesses. Wok and Roll, Wine Not, Citizen Canine, Know Knew Books and Peace A Pizza may have gone a little too far.

One big no-no in the branding world is to have a name that has negative connotation. Let’s face it, Dress Barn sounds as if you are clothing a cow…not too attractive for women seeking nice looking apparel.

6 Aspects to Keep in Mind for Good Business Naming:

•    Keep it Simple
•    Keep it Memorable
•    Keep it Clean
•    Keep it Engaging
•    Keep it Going Strong

If you’ve created a good business name from the start, way to go. If you inherited a brand name that just doesn’t work for your business, you may want to start over.

Ideally, a business name is reasonably short, relevant, positive, memorable and original to competing names. Be sure to check if the domain is available for use, and refer to the United States Patent Office (USPTO) to review trade/service mark options.

Hopefully, after years of building your business, reputation and brand image, you'll be going strong with the right name. And, complement your right name with a beautifully designed, custom logo.

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